Empanadas Coco



Design a brand for a traditional and delicious family owned Mexican dessert company, Empanadas Coco.


Identity of this brand is based on the essence of a Mexican kitchen with elements inspired by traditional Mexican symbols. The symbol of the flower is being used to express freshness, sweetness, and dignity. Flowers are a very common image in a Mexican kitchen, often seen on aprons, tablecloths, tiles and more. I created a logo that draws inspiration from cross-stitched quilts that have been passed down through generations by the family grandmother. Empanadas Coco’s identity reflects the warm, vibrant, and welcoming nature of Grandma Coco’s kitchen.


Art Direction, Designer, Collateral, Print Design, Identity, Packaging