FILA now at Payless

Poster Design


Design an In-Store poster targeted towards an active youthful audience to announce the arrival of Fila in Payless Latin America.


Instead of creating an advertisement aimed to sell you specific products, this concept creates “hype” and excitement with attention grabbing elements. The advertisement is energetic and modern, while keeping the layout composed. The composition is rich in color, texture, space, and form which contrasts well in an in-store environment.


Concept, Designer, Print Design, Advertisement