Kid’s Month at Payless
The concept for Kid’s Month is based on the expansive animal kingdom. Animal Kingdom is influenced by a common thread in children’s books where animals are personified and given human-like characteristics such as wearing Payless shoes. The look is colorful, fun, and humorous which is implemented through simple illustrations and layout. Assets can be created by using the illustrations in various ways such as socks, pins, and stickers. Patterns found within the animals can also be used as visual language that doesn’t rely solely on the animal figures.