Design an album cover for Machin by Mexican rapper Aleman.
The concept for the design comes from the title Machin which is a name that describes “a man’s man”. Aleman is the Pachuco figure that represents Mexican street life. The typefaces are a modernized blackletter, which is a common style found throughout Mexican streets from graffiti to local business signs. The texture is gritty and rough to give a menacing feeling. The colors, on the other hand, are light and slightly feminine, this color palette shows that Aleman isn’t concerned with being known as a Machin but plays the part naturally.
Art Direction, Album Cover, Print Design