Mother’s day FSI

Editorial Design

Objective:

Design, shot plan, and direct the product photoshoot for a promotional layout highlighting the products available during Mother’s Day in Payless Latin America.

Solution:

Using the style guide created by the ACD Emily Austin, I designed a layout that highlights springtime products in a colorful, seasonal way. Working with 20 countries in the Latin American market, I created different layouts to ensure that each countries’ unique products, language, and style influencers were accounted for.

Keywords:

Designer, Editorial, Layout, Photography, Shot Planning