Design an album cover for Rancho Abandonado by Pepe Luna Y Sus Profetas Band. The album is about a Mexican immigrant reflecting back on what he had to give up to pursue an economically better life.
The design and color palette is created to reflect the general outlook of the album, which is somber but expressively vibrant. The design began with a photoshoot of Pepe Luna. The picture was chosen and designed to paint him as a man that is very contemplative, but also sure of himself. The design has prominent style elements of traditional Mexican album covers, yet feels modern and fresh.
Art Direction, Album Cover, Print Design