Paloma

Art Direction

Objective:

Provide art direction for the design of the Fling Paloma by Boulevard Brewing Co.

Solution:

As a collaborator on the Fling Paloma by Boulevard Brewing Co project, I had the opportunity to work closely with Eric McLaughlin to develop a visually compelling design concept. As the art director for this project, my primary responsibilities were to provide creative direction and guidance through the development of mood-boards, color palettes, language and design direction. The design concept was inspired by the rich visual language of Mexico, drawing inspiration from lesser-known destinations beyond the typical tourist resorts.