Staab Brewing Co.

Branding

Objective:

Design a brand for a German-American brewery concept.

Solution:

The identity for this project is based on a “hardcore” Midevil Europe. I created a logo that is sharp and modern while referencing old writing traditions. The identity is royal in nature but brutal in personality. The logo and branding is designed to appeal to merchandise assets like t-shirts.

Keywords:

Art Direction, Designer, Collateral, Print Design, Identity, Packaging